Healthcare Web Platform · [EDITABLE YEAR]
United Dental Group
A credibility-first web presence for a dental group, built to make services, locations and booking intent legible to patients in a few seconds.
- Role
- Design & Build
- Scope
- [EDITABLE METRIC]
- Timeline
- [EDITABLE METRIC]
01
The Challenge
A growing dental group needed a single digital home that communicated scale and clinical credibility without drowning patients in detail. Prospective patients arrive with one question — can I trust this place with my care — and the previous experience did not answer it quickly.
02
The Approach
- Mapped the patient journey from first search to booking intent, and cut everything that did not move a patient forward.
- Structured the site around services, trust signals and contact rather than internal org structure.
- Wrote and organised content in clinical-but-plain language so non-specialists can self-qualify.
- Designed a calm, high-contrast visual system so the brand reads as established rather than promotional.
03
What I Built
- Responsive multi-section marketing site — [EDITABLE SCOPE]
- Service and treatment information architecture
- Contact and booking-intent flows
- On-page SEO structure and metadata
04
Key Features
05
Design / Product Decisions
Trust before persuasion
Healthcare buying decisions are risk decisions. The layout leads with clarity and proof rather than offers and urgency.
One primary action per screen
Every section resolves to a single next step, which keeps mobile patients from bouncing between competing calls to action.
06
Results
Project outcomes and performance metrics are not publicly disclosed.
07
Technology Stack
Live project
United Dental Group
Next project
Rivan Dental Clinics