Selected work

Digital products built for healthcare organisations and practitioners.

Each project below is live. Case studies focus on the problem, the product thinking and the decisions — not invented numbers.

United Dental Group

Multi-clinic dental group digital presence

A credibility-first web presence for a dental group, built to make services, locations and booking intent legible to patients in a few seconds.

Patient-facing clinic experience

A clinic website designed around patient reassurance: what is treated, who treats it, and how to get an appointment.

Personal medical practice brand

A personal brand site for a practitioner, built to convert professional reputation into a clear digital identity.

Specialist practitioner presence

A focused specialist site that explains complex care in language patients can act on.